One of the main reasons we started our adventure is that we found out that in general, consumers find it hard to determine what defines a sustainable product and what actually makes that product sustainable. The answer to this question starts at source of the supply chain, with the sourcing of the product, and we’re happy to give you a little insight on how we do this!

Before we start working with any supplier, we send them a questionnaire with twenty-two questions in six categories, and we’ve summed those up in an overview for you.

Raw materials, origin, and extraction process

In this category we ask our suppliers where the raw materials originate, whether they are renewable, how they are grown, how are they extracted, and if any harmful materials are used to stimulate this process. It is important that the production take place close to the source, so that local communities can benefit from it directly. We also want to find out whether any waste is created during this process and if so, what is done to minimize this. Our goal is zero waste in the entire supply chain.

Manufacturing process

Sustainable manufacturing is important to us, therefore we want to know what type of resources, like energy and water, are used during the process and whether our suppliers have systems in place to reduce the use of these resources. Also, we need to know whether any hazardous materials are used and if the manufacturing process can result in land, air, or water pollution. Large scale factories powered by diesel engines are obviously a no-go for us. As with the extraction process, we also want to know if any waste is created during the process, and what systems are in place to minimize this.

Packaging & Distribution

Having a history in supply chain ourselves, we know how bad this can be for the environment. Therefore, we want to make sure that the necessary packaging and distribution is done as ecologically friendly as possible. By asking the right questions, we make sure that no plastic is used during the entire process, and no redundant packaging either. We make sure that the product is shipped directly from the area of the source, in bulk, to our outsourced warehouse locations, via the least polluting way of transportation possible.

Working conditions

Sustainability is not only about environment, just as much about social environment. We ask our suppliers for the average wages they pay their workers, and then compare that with the minimum wage in that specific region to determine if these are fair. We also inquire about working hours, what is done to prevent overtime, and if overtime is unavoidable, how it is compensated.


Where certificates and labels by far do not say everything, they do give a good indication of the actions taken by a supplier to contribute to a sustainable future. We ask our suppliers for which certifications or labels their products or processes qualify for, and to provide proof of these too.

Corporate Responsibility

Last but not least we need to know whether a company is giving back. We only deal with companies that improve the social and economical environment of the community surrounding them, by providing jobs to local workers, or by supporting charities.

So there it is, this is how we start our search for sustainable products. This of course is only the first step, as there are many more factors to consider, such as our own last-mile logistics, resources used to run our business and more. The best practice in  the end, is to personally visit your suppliers to see with your own eyes that they are living up to the standard you expect from them.

Interested to learn more, or perhaps seek advice in what to look for when you just begin sourcing? We are happy to help and would even let you use our question list if you like! Send us an email at and we will get back to you as soon as we can.